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Christina Collins

Product/UX Design Leader and Strategist with over 15 years of experience building delightful digital experiences. I empower teams to align on vision and strategy, leveraging my design expertise and storytelling skills to craft compelling narratives that inspire stakeholders.

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Areas of Expertise: Generative AI, Communications, Entertainment, Higher Education, Cross-Platform Services, Multi-modal Devices, Web, Mobile Design

Featured Case Studies

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Cross-Device Conversation Continuity​​

In 2024, I led design for Cross-Device Conversation Continuity on Alexa+, enabling customers to seamlessly pick up chats where they left off.​​​

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200+ Stakeholders

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Favorable
Press Coverage

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6.25/7
Beta CSAT

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Redbox Instant by Verizon 2.0

After launching in 2012 Redbox Instant struggled with customer retention. I led the design of a 2.0 experience that introduced always‑on video previews, a channel guide, and custom channels.

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+4.6 hrs Streaming

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+11 %
Stick Rate

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5 US
Patents

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Alexa Communications Design Management

In 2022 I took over management of the Alexa Communications design team during a period of major organizational transition. 

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20+
Launches

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4+ star
Reviews

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3 Promos
Approved

Recent Experience

Principal UX Designer at Amazon 
September 2022 - present

Senior UX Designer at Amazon 
September 2016 - September 2022

UX Designer at Amazon
September 2014 - September 2016

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US Patents

US # 12165645

Granted December 10, 2024


​US # 11792365

Granted October 17, 2023



 

US # 9558788

Granted January 31, 2017

US # 9210461

Granted December 8, 2015

US # 10206004

Granted February 12, 2019



 

US # 9129656


Granted September 8, 2015



 

US # 9794631


Granted October 17, 2017

Filed under maiden name
Siegfried

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