top of page

Christina Collins

I am a Product/UX design leader and strategist with over 15 years of experience building delightful digital experiences.

​

I have expertise in AI, multimodality, communications, entertainment, and more. I empower teams to align on vision and strategy, leveraging my design expertise and storytelling skills to craft compelling narratives that inspire stakeholders.

Frame 30.png

Case Studies

Alexa+ logo

Cross-Device Conversation Continuity​​

In 2025, I led design for Cross-Device Conversation Continuity on Alexa+, enabling customers to seamlessly pick up chats where they left off.​​​

wifi 18.png

200+ Stakeholders

wifi 7.png

Favorable
Press Coverage

wifi 15.png

6.25/7
Beta CSAT

RedboxInstant_edited.png

Redbox Instant by Verizon 2.0

After launching in 2012 Redbox Instant struggled with customer retention. I led the design of a 2.0 experience that introduced always‑on video previews, a channel guide, and custom channels.

wifi 8.png

+4.6 hrs Streaming

wifi 11.png

+11 %
Stick Rate

wifi 9.png

5 U.S.
Patents

Group 54.png

Alexa Annoucements

In 2018, I led the design of Alexa Announcements, a voice-first feature that lets customers broadcast quick, one-way messages across their Alexa devices (like a digital intercom).

wifi 17.png

Millions
of Users

wifi 12.png

Core
Feature

wifi 14.png

Enables
Experiences

Recent Experience

Principal UX Designer at Amazon 
September 2022 - present

Senior UX Designer at Amazon 
September 2016 - September 2022

UX Designer at Amazon
September 2014 - September 2016

wifi 9.png

US Patents

US # 12165645

Granted December 10, 2024


​US # 11792365

Granted October 17, 2023



 

US # 9558788

Granted January 31, 2017

US # 9210461

Granted December 8, 2015

US # 10206004

Granted February 12, 2019



 

US # 9129656


Granted September 8, 2015



 

US # 9794631


Granted October 17, 2017

Filed under maiden name
Siegfried

bottom of page